small flightless bird

Thursday, April 14, 2005

nike admits to sucking really bad


Man, I bet you could jump really high with these shoes.
Years and years of boycotts and protests have successfully linked the Nike brand with poor working conditions. Finally, the Nike Corporation has started its twelve-step program. They are currently on step one: Admitting they have a problem.
"Nike Inc has disclosed for the first time the names and locations of more than 700 contract factories that produce its sneakers, apparel and other products.

Industry experts said the disclosure, included as part of the company's corporate responsibility report, makes the sneaker giant the first major apparel manufacturer to voluntarily disclose its entire supply chain.

In the report released yesterday, Nike also acknowledges that factories with which it contracts to produce goods have harassed workers and forced some to work overtime." (Bangkok Post)
It's an interesting move, and if you read more it sounds genuine and thorough. But the key will be to see how well they follow through with fixing the many serious problems, which range from forced overtime to sexual abuse.

In other Nike news, go watch the video of Tiger Woods' absolutely crazy Masters shot before they really do turn it into a commercial.